The Coca-Cola Company and Microsoft announced a five-year strategic partnership to accelerate cloud and generative AI initiatives, marking a significant milestone in their long-standing relationship. This collaboration will enable Coca-Cola to leverage Microsoft’s cutting-edge cloud and AI technologies to drive business growth, improve customer experiences, and enhance operational efficiency.
Through this partnership, Coca-Cola will migrate its global data estate to Microsoft Azure, utilizing its robust cloud infrastructure and advanced analytics capabilities. Additionally, the companies will co-develop innovative solutions using generative AI, enabling Coca-Cola to stay at the forefront of digital transformation in the beverage industry.
This partnership demonstrates the commitment of both companies to harnessing the power of technology to drive innovation and growth. By combining their expertise and resources, Coca-Cola and Microsoft aim to create a new era of digital excellence and customer satisfaction.
“We are thrilled to deepen our partnership with Microsoft, accelerating our digital transformation and unlocking new possibilities with cloud and AI,” said Barry Simpson, Chief Information Officer at The Coca-Cola Company.
“This strategic partnership will enable Coca-Cola to harness the full potential of Microsoft’s cloud and AI capabilities, driving business success and innovation,” said Judson Althoff, Executive Vice President and Chief Commercial Officer at Microsoft.
