OpenAI reportedly offered $500 million to acquire Medal, a popular platform where gamers upload short gameplay clips. The goal? To use Medal’s massive video library to train next-generation AI models on human decision-making, movement, and visual context.
But when the deal fell through, Medal decided to go all in on AI itself. The company has now launched its own research arm called General Intuition, aimed at building AI models trained on gaming data — the very idea that caught OpenAI’s attention in the first place.
Medal’s Next Move
Instead of selling, Medal is now raising over $100 million to fund General Intuition. The new lab plans to leverage millions of gameplay videos to teach AI how to understand actions, strategies, and reactions in dynamic environments — insights that could be useful for robotics, simulation, and even next-gen gaming assistants.
By turning its data into an AI training goldmine, Medal is positioning itself as a serious new player in the competitive AI landscape.
