In a recent development, Google and Reddit have announced an expanded partnership to enhance search capabilities and improve user experience. This collaboration will facilitate more content-forward displays of Reddit information, making Google’s products more helpful for users and making it easier to participate in Reddit communities and conversations.
Under this partnership, Google will gain Reddit’s Data API, which delivers real-time, structured, unique content from the platform’s large and dynamic network. With this access, Google can provide fresher information, as well as enhanced signals to better understand Reddit content and display, train on, and otherwise use it in the most accurate and relevant ways.
The deal is worth a reported $60 million per year and will also see Reddit using Google’s Vertex AI technology to improve search and other capabilities on the Reddit platform. This collaboration is a win-win for both companies, as it allows Google to train its AI models and improve services such as Google Search, while Reddit benefits from Google’s AI capabilities to enhance its own platform.
As Google and Reddit work together to improve search capabilities, users can expect more relevant search results without having to append “Reddit” to their search terms. The partnership is a step forward in making the internet a more connected and user-friendly space, and it will be exciting to see what other innovations come from this collaboration in the future.