In a significant stride towards the future of mobility, Myelin Foundry, a pioneering deep-tech product startup specializing in Edge AI, has joined forces with Mahindra & Mahindra Ltd., India’s leading SUV manufacturer. This partnership aims to deliver AI into automotive cabins and mobile phones, marking a new era in the automotive industry.
M-Lens: The Game-Changer
The first product from this collaboration, M-Lens, is designed to seamlessly interpret cockpit warning signs and in-cabin controls. This innovative solution makes driving safer and more intuitive in the increasingly digital world of automotive technology. Accessible through Mahindra’s user-friendly mobile application, Adrenox Connect, M-Lens operates offline on the user’s smartphone, emphasizing ease of use and accessibility for all Mahindra vehicle owners.
Enhancing Driving Experience
The collaboration between Myelin Foundry and Mahindra signifies an important example of startup and industry collaboration, critical for accelerating innovation in India. This global-first automotive solution streamlines the driving experience and enhances road safety. M-Lens is part of the current XUV-700 rollout.
R. Velusamy, President of Automotive Technology and Product Development, Mahindra & Mahindra Ltd, said, “At Mahindra, we are always looking ahead to how we can enhance the driving experience with innovative technology. The collaboration with Myelin Foundry to develop M-Lens is a reflection of our commitment to safety, convenience, and the future of mobility.”
A Step Towards Enhanced Driving Experiences
Gopichand Katragadda, Founder & CEO of Myelin Foundry, expressed his excitement about the collaboration, “We’re thrilled to collaborate with Mahindra for the Adrenox Connect in the XUV-700 launch. Our AI cockpit and mobile solutions prioritize driver safety and engagement, marking the beginning of an exciting journey towards enhanced driving experiences.”
Conclusion
The partnership between Myelin Foundry and Mahindra is a testament to the transformative power of AI in the automotive industry. By integrating advanced AI into their SUVs, they’re not just embracing innovation; they are making technology accessible and easy for their customers, ensuring they benefit from seamless and user-friendly experiences.
